Work backwards from your revenue target to calculate exactly how many MQLs each channel needs to produce.
Total committed for the quarter
Switching resets rates & ASPs
Pipeline needed: $9,000,000
For context only
Adjust each channel independently. Totals must sum to 100% for an accurate plan.
Pipeline contribution
$4.05M
Pipeline contribution
$1.35M
Pipeline contribution
$1.80M
Pipeline contribution
$1.35M
Pipeline contribution
$450K
Weighted averages shown. Click any rate to edit, or expand to edit per-channel.
The core lever. Click any cell to edit — the funnel recalculates instantly.
| Channel | MQL → Stage 0 | Stage 0 → Stage 1 | Stage 1 → Closed Won | ASP |
|---|---|---|---|---|
Events | ||||
Digital | ||||
Channel Partners | ||||
SDR Outbound | n/a | |||
AE Outbound | n/a |
Tip: Try lowering Events MQL → Stage 0 from 20% to 15% and watch your monthly MQL target jump.
Backwards math from pipeline target to top-of-funnel demand per channel.
| Channel | Mix % | Pipeline | ASP | Deals | Stage 1 | Stage 0 | MQLs / Touches |
|---|---|---|---|---|---|---|---|
Events | 45% | $4,050,000 | $323K | 13 | 63 | 90 | 448 MQLs |
Digital | 15% | $1,350,000 | $323K | 4 | 24 | 34 | 341 MQLs |
Channel Partners | 20% | $1,800,000 | $323K | 6 | 11 | 16 | 32 MQLs |
SDR Outbound | 15% | $1,350,000 | $323K | 4 | 33 | 51 | 51 touches |
AE Outbound | 5% | $450,000 | $323K | 1 | 11 | 17 | 17 touches |
| Total | 100% | $9,000,000 | — | 28 | 142 | 208 | 821 MQLs + 69 touches |
Auto-generated from current assumptions.
across Events, Digital, and Channel combined
Stage 0 meetings from SDR and AE outbound
Channel partners convert at 50% from Stage 1 to Closed Won — the highest of any source. Increasing channel mix by 10% would meaningfully reduce total MQL requirements.
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